Are you a roofing contractor and looking for produce leads for the roofing company or is your existing lead generation strategy not working the way you want? You have come to the right place. Perhaps the greatest test for any roofing business is getting qualified leads.
A lead is an individual or business that may ultimately turn into a customer of yours. To generate leads for the roofing company and converting those Leads can require a ton of effort, yet it can give the push to your roofing business that can make it successful. Digital Marketing assumes a major part in the roofing business to help it reach its potential customers. Another reason why this type of advertising is so famous presently is that you can get a more extensive reach. In this blog, I will walk you through the 12 proven & effective ways to generate leads for your Roofing Company
Here are 12 ways you can generate leads for your Roofing Business!
1. CANVASSING/DOOR-KNOCKING
Canvassing is the most commonly used outbound lead generation tactic. A professional canvasser charge per roofing leads only unlike other lead generation strategies that prove very expensive for the business. and with all of the technology and virtual lead generation strategies there is still nothing that beats a face-to-face meeting.
2. DIRECT MAIL
Do you know that the Direct Mail Association points out, 7 out of 10 customers of all genders and ages are said to have made a purchase as a result of direct mail. Email inboxes actually have 1200% more spam than direct mail. When done right, direct mail can give you qualified leads for potential customers.
3. Building Strategic alliances with competitors
As a roofing business, it is very beneficial for you to have good connections with different businesses in your industry. According to research done by Partnerize, 54% of organizations reveal that more than 20% of their revenue comes from partnering with other businesses. Building a strategic alliance will allow your partners to recommend your roofing business to their clients and provide you with roofing leads on an ongoing basis.
4. Attractive & Dynamic Website
A website for a roofing company is more than just a business card. It’s also a listing of your services, contact information, and a sales pitch. The best roofing websites share a few common elements that encourage their customers to sign up for their services.
5. LOCAL SEO
With well-planned local SEO, you can really get huge traffic and leads for your startup or small business. With the help of local SEO, roofers can improve their Google rankings and increase the likelihood of attracting more customers and generating leads for the roofing company. You can start by researching keywords for local roofing businesses and then write content using those keywords.
6. PAY PER CLICK (PPC)
PPC advertising is an excellent way to generate leads for the roofing company. If you’re not using pay-per-click (PPC) for your business, you’re missing out on a lot of leads. A good PPC campaign produces incredibly fast results. The top three links to major PPC sites on search engine results pages received 41% of all buyer traffic. But PPC campaigns have to be handled in the right way to get the expected results.
7. Build a Strong Social Media Presence
Online platforms like Facebook, YouTube, Snapchat, Tik Tok, and Instagram can help you reach qualified leads through social media channels. Connecting with your clients through a well-known social media platform can truly grow your presence in the virtual world. Social media marketing provides an opportunity to generate leads for the roofing company. Social Media can be used for showing photographs and videos representing your business, answering customers’ queries, and so much more.
8. Creative content writing
Creating content for your ideal clients is an extraordinary way to get more roofing leads. Your content should target roofing business-related keywords that are more likely to convert leads into sales. This content will help your clients improve their lives and drive them to take profitable action for your roofing business.
9. EMAIL MARKETING
If you’re not using email marketing in your roofing business marketing program, you’re missing out on a great opportunity. Email marketing is probably the best way to keep in touch with customers and acquire new ones, and it has been around since the 1990s and is one of the earliest forms of internet marketing. According to a report made by Litmus, “4 out of 5 marketers said they’d rather give up social media than email marketing.”
10. TRADE SHOWS
One of the most under-utilized advertising strategies is going to exhibitions/trade shows. Attending a local trade show is a great way to develop new business. One of the many advantages of a trade show is the expansion of your network. You can network with suppliers and other industry giants to generate future leads.
11. Interesting and up-to-date Blogs
Each new blog is another opportunity for search engine visitors to track down your business. Publishing a blog can build a solid reputation for your roofing business. Everyone needs more traffic, and blogging is an easy way to get traffic. Writing content on your roofing business blog can help you rank your blog on search engines and increase your social channels, but most importantly, blogging can generate leads for your business.
12. Presence on Google Maps
Over the years, Google Maps has grown from a simple virtual guide to a place to explore nearby businesses and discover new suggested areas. Google Maps ads are the most common way to use Google Maps to make it easier for customers to find your business. Google Maps, as a feature of local SEO techniques, is critical to getting the attention of new and existing customers.
No matter what kind of service you require, Aeromarketing is here to provide you with the best possible service you want for your roofing business. Our roofing marketing plans include different types of analog and digital marketing strategies, we’re here to execute our tested plans and strategies to take your roofing business to another level. Our ads are designed to attract the right customers and promote your roofing business to your ideal audience, We work to expand your brand authority, site traffic, and lead generation.
We are a marketing company for roofing businesses all over the country, making sites that generate leads for your Roofing Business. So what are you waiting for? Increase your digital marketing leads by the help of experts at Aeromarketing!
