Today we live in a world where the spread of digital channels and tools has led companies to seriously consider digital marketing as a tool to market their goods and services. Digital marketing refers to the promotion of products or brands through the means that use the internet.
With the term digital marketing, we refer to that set of channels, techniques, and tools that help improve a company’s online presence. Digital marketing aims to bring organic or paid traffic. There are several channels to do it to bring traffic, such as the web or social channels. If we talk about tools instead, we refer to digital activities such as SEO, SEM, content marketing, social media marketing, etc.
If carried out correctly, each of these activities will certainly improve the sales of your roofing business and increases its brand awareness. In this article, we will analyze in detail these digital marketing tools and why the company should digitize itself.
There are several tools that digital marketing agency uses:
Search Engine Optimization
Search Engine Optimization is the set of all those activities that aim to improve the company’s visibility and position it among the top results of search engines. The SEO deals with identifying the keywords that could bring traffic to a site and improve it from the point of view of visits
Search Engine Marketing
Search Engine Marketing is the set of paid activities for promoting and sponsoring a brand. Advertisers are those who will be able to increase your visibility by participating in online auctions with other competitors who want to position themselves on paid search results.
Content marketing:
its a type of marketing that involves the creation of editorial content of value for your target audience. In essence, this activity consists in writing articles on blogs and websites that aim to respond correctly to user requests. The optimizations of the contents with the selection of suitable keywords are all mandatory steps to reach the set objectives.
Direct Mail Marketing:
direct email marketing concerns the sending of promotional emails or newsletters to acquire new contacts. It is a type of one-to-one marketing; it concerns direct communication with the customer. An email marketing campaign is a cheap way to promote a product and increase brand awareness.
Social media management:
Social Media Marketing concerns all activities to promote a brand through social networks. Social media are useful for being noticed by a large slice of consumers, but each of them requires the right use. It is not possible to use Facebook similarly to LinkedIn or start a contest on Instagram, thinking it can be translated in the same way on Pinterest.
Advantages of digital marketing and strengths of web marketing
- It is more convenient. Digital marketing is cheaper than advertising on traditional television, radio, print media, and the Yellow Pages. A properly set up digital marketing strategy, with a reasonable monthly investment, offers companies the opportunity to promote themselves effectively, reach a wider audience of qualified customers, generate new revenue, and obtain the data necessary to measure the return on investment (ROI) accurately.
- It is measurable. It is not easy to know how many people have listened to your commercial on the radio or seen your advertisement in the local newspaper. Instead, you can know exactly how many times your digital messages were shown to local customers looking for a product, how many times they were clicked, which web pages were visited after clicking, how long they looked at them, and much more. Still, all this data makes it possible to measure one’s progress about the objectives set and allows you to adapt your entire marketing strategy, exploiting and optimizing what works best. With web marketing, it is possible to know the peak days, the visiting hours to the website, and, above all, to know how many conversions have occurred.
- it’s great for building your brand. A well-designed and regularly updated site with high-quality content is one of the best brand-building investments you can make. The reality is this: even if you don’t sell online, your business must be found online when a potential customer is looking for a product or service like the one you offer! When your website adds value by offering your target audience the information and answers they seek through a blog or other published information, it can generate more leads and build a sense of trust with website visitors. You will obtain maximum results by combining a constant monthly marketing investment with a great site to strengthen your visibility.
- It has enormous visibility potential. Your online marketing campaign has the power to deliver personalized messages to digital devices that people use every day, including laptops, desktops, tablets, and smartphones. Let’s face it: have you ever heard of a printed flyer that had a viral effect and spread like wildfire across the market? Digital marketing has the potential to reach exponentially more customers than traditional marketing. When the contents of your website and the ads of an advertising campaign are displayed on Google, Bing, and Yahoo or in social networks such as Facebook, Twitter, Pinterest, etc. your message and your brand can be seen by many more potential customers, amplifying the effectiveness of your total marketing investment.
The time has come to realize your results.
Web marketing represents the present and the future. It is about the evolution and implementation of marketing strategies through digital and its tools.
The channels of communication have changed, and so has the way consumers make their purchasing decisions. If you have a business, you need to embrace these forms of empowerment to grow in today’s landscape.
You need the right web marketing plan that will allow your business to put on the new dress it needs to stay in the market.
Digital marketing is no longer an option; it has become a priority that companies that want to grow cannot do without.
And are you ready to face this evolution successfully?
Aero Marketing has a team that supports companies in defining the most suitable digital marketing strategy for individual needs. Starting from an analytical and listening phase that allows us to propose the strategy that best meets your business needs.
To clarify all your doubts and help you identify the most suitable solutions for your needs, contact us and book your personalized consultation. We will set the strategy that best suits your needs and goals.
